Nomino was launched in 2022, but the idea actually started a year earlier, with a very familiar pre-Midsummer clothing panic. Pregnant and searching for the dress that didn't exist, we found ourselves asking: Why is it so hard to find something that's both beautiful and comfortable? And why should you have to buy maternity clothes you'll only wear for a few months? We believed there had to be a better way.

So we set out to create dresses that would stay with you through every stage of life. Dresses that feel just as beautiful with a growing bump as they do long after pregnancy. Soft enough for slow mornings on the sofa, movie nights and playdates, yet stylish enough for the office, dinner with friends or a night out. We don't design maternity wear. We simply design dresses that are soft, comfortable and made to be loved through every stage of life.

Our very first design, the Mathilde Dress, quickly became a favourite among thousands of women. It reminded us that comfort and style were never meant to compete. The best dresses should simply be both.

That idea of comfort and style is still at the heart of everything we create.

We believe in buying less, but better. That's why we don't design fast fashion or chase short-lived trends. Instead, we create timeless dresses you'll reach for year after year. Many of our signature styles stay in our collection season after season because we believe great design doesn't need reinventing every few months.

Fashion will never be truly sustainable, but we're committed to making thoughtful choices wherever we can. We primarily work with natural fibres, with cotton at the heart of many of our collections, and we carefully select fabrics that are soft, comfortable and made to last.

Our garments are produced by trusted partners in Sedex-certified factories, located in India and China. Sedex is one of the world's leading ethical trade organisations, helping businesses improve working conditions and responsible sourcing throughout their supply chains. This means our manufacturing partners are regularly audited on areas such as fair wages, safe and healthy working conditions, workers' rights, environmental practices and business ethics.

We're always learning and always improving. Your feedback plays a big part in that, helping us refine our fits, fabrics and details with every collection we create.

Nomino has always been more than dresses. From the very beginning, our community has shaped who we are. Your messages, reviews, ideas and honest feedback help us improve every collection we create. We love hearing your stories, seeing how you style your dresses and following your journeys through pregnancy, motherhood and everyday life. Without you, Nomino wouldn't exist. Thank you for being part of our story. We can't wait to continue creating dresses you'll love wearing, for many years to come!